Why I built SignaCast.
I ran a brewery and spent more time fighting the digital menu than I ever spent with a piece of chalk. Started 2026, in Rock Hill, South Carolina.
Anthony LinsdayFounderThe chalkboard was faster.
I owned Carolina Brew Supply, a brewery and taproom on Cherry Road in Rock Hill. Same town SignaCast is run from now.
Our tap list lived on a chalkboard. When a keg blew, somebody wiped off a line and wrote the new beer in. It took about a minute.
Then we put TVs in. They were supposed to save us time.
They didn't. The software worked most of the time. Then it would freeze, and a screen would sit there stuck until someone went and power-cycled the box in the middle of service. Things I thought were basic weren't in the editor. Changing one beer meant opening the design, finding the text box, fixing the layout, and waiting for it to push.
I spent more time on the digital menu than I ever spent with chalk. Half of what I wanted was missing, or cost extra on top of what I was already paying.
So I started building what I wanted.
Then I saw it from the inside.
Since then I've worked on the enterprise side of this industry. The systems big chains run across hundreds of locations. I figured my problems had been a small-business thing. Something you grow out of by paying more.
Paying more doesn't make the software better. The design tools are still confusing. I work on this professionally and I've sat there unable to figure out something basic. Publishing is still a coin flip. Sometimes the players pick up the changes, but most of the time they don't. There's usually nothing that explains why, or what the devices are actually doing.
And most vendors make you use their own hardware. Sometimes that's expensive proprietary gear. Sometimes it's a cheap Android box. Either way it's one per screen, and you buy it from them.
That's what decided it. Every place already has screens. A TV on the wall, a stick behind it, a spare Pi, an office PC nobody uses. The screen was never the hard part. The software was.
Why start now.
I started SignaCast in 2026. I kept meeting people in the same spot I'd been in. Paying every month for something that half-works, stuck on hardware they didn't pick, waiting out a contract so they could go find something else.
None of this is a secret in the industry. Everyone knows. It doesn't get fixed because there's more money in the next add-on than in making the editor easier to use.
I've seen the good and the bad from both sides. I've been the guy paying for the software, waiting on features that never came. I've also been on the infrastructure side, boxed in by a roadmap I didn't set.
Instead of waiting and complaining, I decided to build the things I know customers are actually asking for.
The biggest reason a company stays with a vendor it doesn't like is the hardware. Swapping players across every site costs more than the software ever did. So SignaCast runs on the hardware you already own.
The price is on the website. What people need is included, not sold back to them as an add-on.
Four annoyances, four decisions
Everything below exists because of something that went wrong behind a bar.
Editing fifty beers one box at a time
Keep the tap list in a spreadsheet. Change the cell, and the board re-flows and re-paginates itself — fifty rows across however many pages it takes. That's the chalk-wipe, back again.
A frozen screen in the middle of service
The player keeps its own copy of everything assigned to it and keeps playing when the network drops. With nothing scheduled it shows a quiet clock, not an error message with our name on it.
Paying extra for the parts I needed
One plan with everything in it, $5 per screen per month. The data-driven templates, the scheduling, the layouts — not add-ons, not a tier above the one you're on.
Another box behind another TV
SignaCast runs on the hardware you already have. Smart TVs, streaming sticks, a Raspberry Pi, a kiosk PC, the office computer nobody uses. There's no SignaCast box to buy, break or outgrow, and nothing to rip out if you change hardware later.
Small, new, and straight with you about it
SignaCast is built and run by Triton Agency, LLC in Rock Hill, South Carolina — a few miles from the taproom that started it. It's a small team and a young product, and we'd rather say that than dress it up.
There are no customer counts on this site. No logo wall, no review scores, no badges. We haven't earned them yet, and a made-up number is worth nothing to you. When they're real, they'll show up here.
What we can show you instead is exactly how the thing is built: our Trust Center names every company that can touch your data, states plainly which certifications we do not hold, and publishes a security contact that a person actually reads. Our status page checks real production URLs, and our SLA has an uptime number with credits behind it.
- Yes Published per-screen pricing, no quote required
- Yes 14-day trial with no card
- Yes Named subprocessors and a real security contact
- Yes Self-hosted analytics — no third party gets your visit
- Not yet Customer logos or published case studies
- Not yet Third-party review scores
- Not yet SOC 2 or ISO 27001
Built for the people who have to change it at 4pm.
If you've ever re-done a menu board twenty minutes before a shift — or you're waiting out a contract on something that half-works — this was made for you.